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to promote its new line of low proced, every day, essential grocery items, Gelso s market, a grocery store chain, spent 1 6 millton on
to promote its new line of low proced, every day, essential grocery items, Gelso s market, a grocery store chain, spent millton on a broad reaching advertising campaign throughout the greater Los Anglees area, including billboards, radio, tv and targeted internet ads. Knowing that los angless area about million people in it and Gelsns credits the ads causing new first time buyers, what is the per person aquistion cost of the new customers?
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