Question
To what extent to do you think that some of the brand engagement regarding social justice issues is genuine versus opportunistic? How do we hold
To what extent to do you think that some of the brand engagement regarding social justice issues is genuine versus opportunistic? How do we hold brands accountable?
https://medium.com/swlh/are-companies-using-black-lives-matter-for-marketing-purposes-77ee366bf4aa
https://www.impactplus.com/blog/marketing-with-pride-vs-rainbow-washing-marketing-lessons-from-pride-month-2019
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
