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Today, American households follow fairly complex household life cycles ( HLC ) . In the HLC presented in your text, several typical stages are described.
Today, American households follow fairly complex household life cycles HLC In the HLC presented in your text, several typical stages are described. People in each of these stages present with unique needs and wants as well as financial conditions and experiences. Because of this, what the HLC provides marketers with is information on relatively homogenous household segments that share similar needs with respect to householdrelated problems and purchases. It's important that you understand these stages in the HLC in order to effectively think about and engage with consumers in any of these segments with relevant marketing communications.
Match the marketing practice described with the stage in the HLC to which the marketing effort is most likely intended.
An apartment complex offers a movein deal where first time renters those who have never rented their own apartment before receive $ off their first month's rent and $ off if their roommate moving in with them has never rented an apartment of their own before either.
A cruise advertises a vacation on a luxury ship where no children are allowed on the boat; romantic couple's massage packages are advertised to appeal to those who have just recently gotten married and are looking for a honeymoon getaway.
Care.com, a website where people can find childcare from providers in their local area, advertises a promotion for "Mommy's Day Out" where mothers can receive off of their care when booking on Mother's Day. The ad features a young woman who seems burned out from working both outside of and inside the home and needs some time to herself.
An ad for an online university promotes its associate degree programs in an ad where a father who does not appear to have any other support system is shown taking care of his child in the daytime and taking classes online at night.
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