Todd was concerned that he not make his maintained markup when he was pricing a new line of action figures for his toy store. What should Todd do to assure the he has a profitable season?

He should price the swimwear lower than his competitors so as to get the most transactions.

He should set his initial prices higher to accommodate for markdowns later in the season.

He should open earlier in the season and close later to attract the extra business.

He should only set prices on swimwear based upon reference prices.