Tom buys a lawn mower from a department store. A string tied around the top of the mower is attached to a tag that says, "WARNING: BEFORE USING, READ INSTRUCTION BOOK CAREFULLY." Tom sees this sign but fails to read the instruction book. In the book, the consumer is told never to use the mower on a steep hill. Tom is injured while mowing on a steep hill in his yard. The mower tipped over and fell on him. Is the department store strictly liable in tort?