Tony quit his construction job to concentrate on his kitchen gadgets$$he started his own company, Kitchen Helpers.

Which of the following statements is not true of creating a customer profile?

Multiple Choice

The process for a start$-$up should begin with face$-$to$-$face interviews with potential customers.

Customer profiles should be the first step in doing any research on your customers and their needs.

The goal of these interviews is to get as many biased responses as possible.

The idea is to build on the customer$$s job to craft your value proposition.