Top 10 accounts: 4-week sales ending January 31st Sales % Change Avg # of % ACV Price per Account Volume vs prior UPCS Selling Pound ABCDEFGH $15,753 3.60% 1.15 98 $10.43 $294,164 3.20% 1.75 83 $15.76 $21,856 -1.20% 1.00 84 $12.74 $547,265 5.60% 1.10 89 $9.45 $18,496 -4.70% 1.00 92 $14.85 $43,986 -2.40% 2.73 92 $12.86 $86,734 10.60% 1.00 100 $17.32 $11,645 37.90% 1.00 85 $11.43 1 J $11,985 $190,473 -0.70% 1.00 22 $20.82 -8.70% 1.00 72 $11.24 UPC is the Universal Product Code, the barcode symbology. ACV is All-Commodity Volume, measured as a percentage from 0 to 100. FIGURE 4.6 Practice focusing attention within this table QUESTION 1: Let's assume Sales Volume is the most important data in this table and that the rest of the data is there for additional context or because we know people in our audience will want to see it. We've already positioned it as the first column of data, but what else can we do to direct attention or make this data easier to process? QUESTION 2: Account D is much bigger in terms of sales volume than any of the other accounts, yet it takes some time staring at this table to figure that out. How could we draw our audience's attention to Account D more quickly? List three specific strategies you could use to set this row apart from the rest. Which do you like best and why? QUESTION 3: Let's continue with our focus on Account D. What if, within Account D, we wanted to highlight the low Price per Pound? How could you achieve this? QUESTION 4: Let's reset and say you want to focus attention on the relative Price per Pound within this table. Does this change where you would position this direct attention many ways 183 column or how you might order the rows of data? What are three different ways you could indicate to your audience you want them to focus here?