Consider the tenets of Social Judgment Theory. Where would you place Geralds anchor on the relevance of
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Consider the tenets of Social Judgment Theory. Where would you place Gerald’s anchor on the relevance of social media marketing? How do both party’s ego-involvement influence their latitudes of rejection and acceptance? What about the latitude of acceptance? How could Gerald and Bryn both have used SJT principles early on to avoid the confusion and conflict that ensued following Gerald’s initial proposal?
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Applying Communication Theory For Professional Life A Practical Introduction
ISBN: 9781544385945
5th Edition
Authors: Marianne Dainton, Elaine D. Zelley
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