Question
TOPIC 1: Online banner advertising and outdoor display advertising both use images to try to increase sales. In planning, both need to consider placement so
TOPIC 1:
Online banner advertising and outdoor display advertising both use images to try to increase sales. In planning, both need to consider placement so as to be seen by their most likely audience. What are the key differences?
TOPIC 2:
Explain why intrusive ads may be a good choice for an advertiser. Discuss a situation where a user may see an intrusive ad and have a bad experience with it. Do you think that could change a user's opinion of that brand? If so, how?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
