TOPIC 4: CUSTOMER LIFETIME VALUE- Personal Application

The goal of any formal customer relationship management program is to attract and retain profitable customers with high customer lifetime value.Identify a company for which you might be considered a most valuable customer, where you are in Level 1 of their customers

• Record your lifetime value calculation and discuss how the company tries to retain and grow your business as a most valuable customer.

Topic 1: Customer satisfaction, loyalty & empowerment

Visit and choose this corporate websites to assess:

Coca-Cola (https://us.coca-cola.com/).

• What does this company do to build customer loyalty? To buildcommunity?

• Are customers are empowered to do anything here? Are there opportunities for customer feedback?Anything else?

• Does the company partner with other organizations to leverage the loyalty those other companies enjoy with their customers? If so, what organizations?What partnering activities is the company doing with those organizations?

• Are you a loyal customer of this companyormight be consider becoming one? Why or why not?