Topic: Ethical Dilemma

When a company does not make ethical conduct and decision making

a priority, the consequences in some cases can be severe. As a result,

companies can suffer damaged reputations that can adversely affect their brands

for years.

You read about ethics and practiced with ethical approaches in

the Learning Activity. Now you will apply some of what you learned to a

marketing scenario.

Read

the scenario and then post your response to the questions.

Energyshot is a new energy drink that is about to be introduced

into the global market. You are the executive in charge of marketing it in some

of the lesser developed countries such as Honduras and Haiti. You are aware

that food and milk in these countries is more expensive than Energyshot. Your

boss thinks that one television advertisement campaign should be sufficient for

all markets, just changing the translation to suit the language differences.

Discuss what effect an advertising campaign touting

how "the boost of energy from Energyshot will last the whole day!"

will impact these lesser developed countries

Ethical conduct should be prioritized when marketing a brand,

product, or service. Ethical conduct includes giving the correct information on

goods such as side effects, ingredients, and long-term effects on consumers.

(Purwanto,2019).

What are the ethical and social responsibility ramifications of a populace too poor to afford much food using this drink instead?"