Topic: Examine the use of gender in developing STP strategies: A study on the ............. industry Industry to work on: (any one) Dove Unilever bangladesh # Specic Tasks: - analyze the use of gender in the STP strategies of your chosen brand and 3/4 competing brands of your selected industry in pre-covid scenario - Find out to what extent the use of gender in developing the STP strategies of your brand and the competing brands lost its attractiveness during Covid 19 and there is a need to maneuver the gender driven STP strategies in post Covid 19 scenario. - In order to nd the above insights, conduct interviews with the relevant stakeholders (e.g., customers, company personnel, ad agency handling the respective brand, suppliers, distributors). While writing the interview extracts you are required to quote the exact words mentioned by the stakeholders. - You can also use quantitative techniques for example surveying these stakeholders instead of interviewing. However, to select the survey questions use any scale previously used in such work. - Depending on the interview/survey insights suggest new ways of using gender in developing STP strategies for your company/brand and for the industry to survive in the post-Covid 19 phase