Topic

New Business Opportunity Identify a product or service (new or existing) that you may want to market and think of ways on how you would promote it. Conduct a comparative study on whether new media advertising (Social Networking, ,Blogs, internet driven versus more than traditional media advertising (TV, Radio, Print etc.) will achieve your success metrics (goals). Please refer to the attached document as a guide you with the report.

Marketing research often follows a general pattern of stages:

1. Defining the research objectives
2. Planning a research design
3. Planning a sample
4. Collecting the data
5. Analyzing the data
6. Formulating the conclusions and preparing a report

Report Format

Introduction

Background

Objectives

1.MethodologY

2.Results

3.Limitations

4.Conclusions and recommendations

5.Appendix

6.Data collection forms

7.Detailed calculations

8.General tables

9.Bibliography

The Table of Contents

The Executive Summary (The summary briefly explains why the research project was conducted, what aspects of the problem were considered, what the outcome was, and what should be done.)

It presents the methodology and the major results.

The conclusions, which are the opinions based on the results and constitute an interpretation of the results.

Recommendations, or suggestions for action, based on the conclusions.In many cases, managers prefer not to have recommendations included in the report or summary.

• The second part of the body is theresearch methodology sectionand should address four topics:

1.Research design

2.Sample design

3.Data collection and fieldwork

Analysis

Length: Please make it very long .

Additional Reference Links

http://www.tourismvi.ca/research/pdf/phase2indepthinterviews.pdf

http://www.docstoc.com/docs/11760120/Market-Research-Template

http://www.directionsonmicrosoft.com/samples.html

http://www-proxy.bryant.edu/~jcurran/Report.html

http://www.canadabusiness.ca/eng/page/2691#toc-_what_is_market_research_