Topic: Opportunity that Happy Works can explore in order to increase revenue and market share

Company: Happy works based in Nepal

https://www.happywork.ai/

https://vymaps.com/NP/Happy-Works-119573916114110/

Need following sections in details

• Company Background
• company mission
• Company objective
• Competitive market
• SWOT analysis (strengths, weakness, threats, opportunities)
• Pestle Analysis (Political, Economic, Sociological, Technological, Legal and Environmental)
• Pestle & swot insight analysis
• Theory to apply problem in organisation
• How Happy Works can explore in order to increase revenue and market share
• Conclusion

WHAT IS HAPPY WORKS? Tell your businesses' story the way it deserves to be heard with Happy Works. We build brands with dynamic digital morketing services. We work with morketing experts in the industry to ensure your brand message is strong. We specialised in brand strategy, design and production. We treat every piece of work as a new challenge and break it down to produce something that is innovative, strategically sound and fun. "Put your trust in Happy Works today and see how we can help your business." L OUR EXPERTISE Producing Impactful Creatives With Effective Media And Technology roy SOCIAL MEDIA MANAGEMENT SOCIAL MEDIA DIGITAL CAMPAIGNS & Pogo satup & optimization STRATEGY & ANALYTICS SEO STRATEGY Social Madia Management Growing brand presence > identifying target market Contant creation & Posting Turning customers into advocates > Providing strategically aimed Post Scheduling Adjust Promotions and comtant on per tha micha Organic Growth maintain campaign impoct Batting and tracking SEO goals Lood ofactivaness Improve customer intention a Pool and active brand presenceOUR EXPERTISE O 00 0 > SOFTWARE DEVELOPMENT DIGITAL ADVERTISING WEBSITE DEVELOPMENT Custom & generic software Exclusive efforts on brand brief > Developing websites based development across domains Plan strategy & execution for beyond current standards * Maintenance & support of digital campaigns across all * Backed by SEO for presence existing software your social media channels across search channels GOOGLE ADS SERVICES ONLINE REPUTATION MANAGEMENT Drive sales, generate leads & * Monitoring, fixing & managing increase brand awareness search engine result pages * Bring notable results driven Repair, build, protect, monitor and by revenue optimization manage your brands' reputation Activatedli Go to SettingsWORK PROCESS DIGITAL MEDIA I. PRESENCE MANAGEMENT II. CAMPAIGN MANAGEMENT * Maintain Content Calendar as per Develop engaging campaigns the brand plan brief discussed * Ideate innovative movements Aggregate and repurpose content and *Leverage contents like user optimize the same for social media generated, influenced testimonials, Develop, Publish and Promote content authentic reviews etc Audit and report analysis of existing properties Implement and monitor identifying new platforms & recommend setup campaigns across channels III. RESPONSE MANAGEMENT E IV. COMMUNITY MANAGEMENT * Build a depository of genetic responses * Listen & manage interaction * Work with brand representatives to draft Create an opportunity for 2-way interaction responses as per the level of importance * Keep track of competitors practices Activat Go to Sellnic s toAFFILIATIONS dentsu Dentsu Aegis Network /Media Axis Carat /d' Reach (Ongoing) No. 1 Global Media, Advertising Communication and Digital Agency As a part of our, International Tie Up, one of our affiliations Includes Dentsu International, a multinational media and digital marketing communications company headquartered in London, United Kingdom. PARTNERS Echo Ads ECHOAD a full-fledged marketing agency Driven by the latest trends and ideas. * Works with multinational brands Prismark Marketing PRISMARK a full-fledged integrated marketing communication service provider Creativelyblendclientrequirements Capital Eye Bespoke Software Development Company CAPITALEYE Creative & Professional web designing Website Designing & DevelopmentWe have achieved the AGENCY PARTNER BADGE! > Isn't the badge available for all? Not at all! Agency Partners is currently available in limited markets. * What does it mean to be a verified agency? Facebook Business Partners are companies that have been certified by Facebook for their expertise in helping businesses grow. VERIFIED Meta Business Partner AgencyOUR WORKS Produced, elevated & localized the entire digital presence for the following brands GWM Venti's GREAT WALL MOTORS GILLETTE VENUS Helped the brand to step into digital game Leveraged from influencer marketing and produced brand oriented content creating demand for female-specific razors Gillette HITACHI GILLETTE HITACHI Leveraged from influencer marketing and Executed & formed the digital presence of connect with their variety of audience energy-efficient electronic productsWHAT'S TRENDING? O INFLUENCER MARKETING! Our strength lies in identifying the right segment of influencers, bloggers & vloggers, that match your business promotion requirements. Venus Activate WiLET'S TALK RESULTS Horlicks IMMUNITY We help our clients get better results Tik Tok CHALLENGE we're not afraid to talk about it. Lifebuoy Horlicks GilleMe PISCOINT 3X FIESTA IT Ink byan an, 63 Leth Shops Byanjan Gillette Venus Gillette Mach 3 Realme Benelli THANK YOU EVERYONE ! BE FRRATION Future Core OPS SELFIE CONTEST # UNLOCK GWM MetLife Pond's Activate do Go to Settings to actCASE STUDY Byanjan BYANJAN EAT HEALTHY BE HEALTHY TIKTOK CHALLENGE Performance Creative Drives GOAL Heavy Brand Awareness Our conversation indicated the brand's necessity to create a digital presence with innovative creatives, ad copy and campaigns to increase brand awareness & capture our TG OUR STRATEGY * Essential mix of paid search and social campaigns The number of participants increased alongside the brand's product integration in the videos they shared online increased as well Eat Healthy Be Healthy Participate and win * Providing customers recognition with repost Tik Tok Samsung While it was impossible for everyone to win, participants felt Challenge Smartphone default recognition attached since their videos were reposted by Byanjan Byan Multifold Promotion adapting to different platforms Let's S & E With the virality of one, people engaged with the brand's other social platforms like Facebook, Instagram & Youtube Activate Win Go to Settings toCASE STUDY GILLETTE VENUS Ventis Influencer Marketing to spread GOAL the message of empowerment The shift in tandem with social changes around women's empow- to women erment and the rise of "real" beauty, was our goal with Venus while using influencers accordingly to normalize body hair by storytelling. OUR STRATEGY Solidifying the conversation around real beauty Influencers talked about how it's normal to have body hair & how one should embrace it as an empowerment message. * Exclusive localized content for Gillette Venus' socials The holistic use of Instagram (and other platforms) allowed us to step into creative opportunities breathing life into a generic industry, and in turn, building brand relevance as a leader in the space. Unique value-added by explicit focus on senstivity The specialization of the razor made for women with sensitive skin is carried through to the brand's content under every influencer Activate Window Go to Settings to activeCASE STUDY Gillette GILLETTE MACH 3 EMACH3 Influencer Marketing focusing GOAL on innovation & cutting-edge Gillette has an incredibly high recognition rate, in no small part due to a technology strong investment in global advertising. Nepalese had to resonate with the brand once again with a localized concept & faces in hand Gillette MACH, OUR STRATEGY *> Putting significant importance in men's grooming The main catalyst for spectacular growth needed fundamental change in men's attitudes to evolving their grooming habits * Gillette as a fully integrated grooming solution Gillette Series also provides shave gel and foam to enhance razor performance, along with after-shave cooling segments. Showing the brand over selling the product was our key * Marketed the values derived over just selling product Anti-friction, comfort coated blades, reduced irritation and allowed men to shave against the grain. We showcased the same values Activate Window Go to Settings to actCASE STUDY REAL ME GT NEO 2 realme Influencer-driven campaign GOAL focusing on the niche of Real The campaign was launched to promote the newest edition of Me users, influencer's audience Real Me GT NEO 2, flagship device in its price range. The phone has & category something for everyone, but the goal was convincing and reaching the TG with correct data OUR STRATEGY Video campaign showcasing product as a tool With influencers sharing a different niche, the phone was showcased to help them perform their activity in ease, promoting its features > Instant awareness due to massive follower base Instead of taking tech influencers, we chose lifestyle influencers and celebrities to get the best reach to our target group and product niche Promoting the feature as a helping hand in your life realme GT NEO 2 Q 65W SuperDart Charger gets the phone charged in less than an hour showcasing the phone as a lifestyle partner Activate Window Go to Settings to actiCASE STUDY BENELLI 3X DISCOUNT FIESTA Benelli Live Brand Experiences during GOAL the Biggest Festivals of Nepal The starting of Dashain is considered auspicious, hence many people (Dashain-Tihar-Chhath) bring valuable items to their homes during this time. Our goal was divided into educating people about the discount campaign and Benelli generating leads turning the interests of customers into the sale of motorcycles DISCOUNT 3X FIESTA OUR STRATEGY * Entertainment with promotional motive With every customer that signed up for the purchase, they got to play a game at the showroom and win prizes on top of discounts Traffic on the website by lead generation Interested people had to first fill up a form on the company website. This way information of interested people is stored as well as the ones that do sign up are most likely to make their purchase Engagement campaigns to promote discounts We created a weekly engagement campaign along with multiple educational posts to promote the campaign in essence dowsCASE STUDY PONDS SELFIE CONTEST POND'S' Using Digital Contest to GOAL Profitably Grow & Inspire Ponds being a recognizable brand under Unilever has to put in more the Customer Base effort other than simply selling their products. The customers that use Ponds must feel and sense the recognition of the brand to resonate POND'S THANK YOU OUR STRATEGY Digitization with a mix of personalization EVERYONE ! While participants felt best personally, their socials also saw this FOR YOUR ENTHUSIASTIC PARTICIPATION IN THE #POND'S FESTIVE READY SELFIE CONTEST! and the brand name associated with the post through the caption PONDS FESTIVE Marketing with optimum capital intensity RTADY SELFIE There have been perceived differences in the beauty care industry CONTEST but having the customers showcase themselves willingly was a great investment since awareness amongst consumers turned to be internal Marketing values instead of the product The goal of beauty care industry itself is to make people feel good about themselves without pushing the idea extensivelyctivate Windo Go to Settings to acCASE STUDY LIFEBUOY NEPAL Lifebuoy Influencer Marketing to leverage GOAL confinement in homes to inspire Amidst the pandemic and the nearing of World Hygiene Day (2020), the community positively Lifebuoy wanted to promote the values derived from its huge user base of their hygiene habits while using popular role models OUR STRATEGY *> Health and crisis initiatives whilst the lockdown Since lockdown opening plans were not considered under revision, it was important to adjust to the new normal following healthy habits > Powerful influencers reminding people about hygiene With consumers practising caution, their filters when choosing the next soap brand multiplied from positive brand activity during Covid * Show solidarity and adjusting product features HaatDhune We enabled influencers to show solidarity by promoting basic techniques that remained detrained due to denied relevance te WiCASE STUDY HORLICKS IMMUNITY TIKTOK CHALLENGE Horlicks GOAL Engagement campaign to The idealogy of Horlicks has always been to promote its nutritional promote the usage of Horlicks values, this time the key being "immunity". We strived to create an while marketing its benefits engagement campaign where the criteria promoted the brand to mass OUR STRATEGY Showcasing the Product mix Horlicks serves different age groups with different products specially made for them(kids, elders, and women). The TikTok challenge allowed the multiple flavours of its products to receive recognition Consumers as brand advocates Horlicks The TikTok challenge allowed our consumers to try out more IMMUNITY recipes with Horlicks and show the product versatility in every Tik Tok CHALLENGE recipe shared Brand recall & positive brand image among audience Horlicks leveraged this tactic to get tons of user-generated content and views on their branded hashtag as well as challenge videos Activate Windows Go to Settings to activatCASE STUDY GREAT WALL MOTORS (GWM] D . March 2021: Established Digital Brand Reputation Management, Launch & GWM Accounts Monitoring of Digital Channels . July 2021: Virtual Showcase Event GOAL . September 2021: Dashain Discount Campaign Launch From content planning to produce creatives that align with the brand, . November 2021:Test Drive & our goal was to launch and maintain the entire digital space of Great Exchange Campaign Launch Wall Motors, starting from March 2021. . December 2021: Drive Great WORK IN ESSENCE Change Carnival Campaign launch * 25M+ Impressions generated via Facebook and Instagram Within 2021 alone, GWM Nepal Facebook and Instagram pages GWM have reached over 8 million people, with 150k link clicks and 1.2 POWER million video views in Facebook & Instagram combined PEAK PERFECT POER > 2.2k connections sustained with replies Received 2200+ queries regarding GWM. The brand reputation management was successfully carried throughout the year with no negative feedback public domains throughout 550+ leads generated on our campaigns With a high-end premium reputation, we successfully launched 3 ANCAP .. major campaigns and have 550+ as the total lead generation Wind Go to Settings toCASE STUDY METLIFE NEPAL MetLife GOAL MetLife was integrating its digital marketing activity in Nepal in order Created a unified content to create a stronger, more unified identity. We created a content voice to educate the benefits strategy that brought close policies & educational units together for of life insurance a shared purpose OUR STRATEGY Content directed towards the working class Committing to a Confident The broad nature of Metlife made multiple audiences exposed Future by Protecting Nature to the same information, thus balancing these competing doko requirements became a key factor in our content * Simplifying complex insurance policies and terms Most people complicate insurance. Therefore, our content made sure to educate the people before leading them to Metlife's website Timely content planned with a purpose MetLife Navigating life together Each content created was made prior ensuring the subject shared was produced with clear research relating to the guidelines provided Activate Go to Settings to actiMEET OUR HAPPY CLIENTS Byanjan CELL PAY COLORS Gillette Venus Dabur Glow & Lovely HITACHI Horlicks MetLife GWM Unilever N EVEREST BANK LIMITED NOKIA RAMESH CORP. Surf AND MANY MORE.. excel Activate Wind Go to Settings to aHAPPY TEAM Evesh Basnet Ngawang Shera sherpa Roshan Pokhrel Sabina Dhungana Sangita Banjara Director Creative Head Client service Supervisor Finance Executive Finance Executive Anugraha Ghale Smriti Rijal Reeya Karmacharya Monica Gurung Rythm Giri Digital Brand Strategist Creative Content Writer Creative Content Writer Creative Content Writer PR Manager & Content Creator Shikshya K.C Kshitiz Gautam Sabin Nepali Rujan Shakya Pranil Shakya Sange Sherpa Client Service Executive Digital Ads Consultant Motion Graphic Designer Motion Graphic Designer Graphic Designer Graphic Designer