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Torrance Technology Company (TTC) is developing a new touch-screen smartphone to compete in the cellular phone industry. The company will sell the phones at wholesale

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Torrance Technology Company (TTC) is developing a new touch-screen smartphone to compete in the cellular phone industry. The company will sell the phones at wholesale prices to cell phone companies, which will in turn sell them in retail stores to the final customer. TTC has undertaken the following activities in its value chain During the process of product development, production, marketing, distribution, and to bring its product to market: (Click the icon to view the value chain activities.) customer service, TTC has kept track of the following cost drivers: i. (Click the icon to view the cost drivers.) Read the requirements. Requirements 1 and 2 . Identify each value chain activity with one of the value-chain categories. Select a cost driver for each of the activities in TTC''s value chain. Begin with category a. design of products and processes, then b. production, c. marketing, d. distribution, and finally e, customer service. (Select only one cost driver for each activity. Choose the best possible cost driver from the choices available. If a box is not used in the table, leave the box empty; do not select a label.) Requirements 1. Identify each value chain activity listed at the beginning of the exercise with one of the following value-chain categories: a. Design of products and processes b. Production c. Marketing d. Distribution e. Customer service 2. Use the list of preceding cost drivers to find a reasonable cost driver for each of the activities in TTC.'s value chain. A. Perform market research on competing brands B. Design a prototype of the TTC smartphone C. Market the new design to cell phone companies D. Manufacture the TTC smartphone E. Process orders from cell phone companies F. Deliver the TTC smartphones to the cell phone companies G. Provide online assistance to cell phone users for use of the TTC smartphone H. Make design changes to the smartphone based on customer feedback

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