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TRADEKINGS is a soft drink manufacturer in Zambia. Although it has a commanding share of the soft drink market in Zambia, it is facing increasing

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TRADEKINGS is a soft drink manufacturer in Zambia. Although it has a commanding share of the soft drink market in Zambia, it is facing increasing competition from a soft drink known as Atia frem Kenya and the Coca-Cola line of soft drinks. Required: Use a Product Portfolio (SWOT) Analysis to: A. Identify the opportunity OR threat to the company. (5 marks) B. Identify the company's strength OR weakness of the company. (5 marks) C. Recommend an appropriate strategy. (10 marks)

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