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Traditional marketing communication 3) Why is traditional marketing communication dying? What is the way forward? Give reasons for your suggestions. (15 Marks) b) With a

Traditional marketing communication

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3) Why is traditional marketing communication dying? What is the way forward? Give reasons for your suggestions. (15 Marks) b) With a product/service in a particular market, identify and explain two (2) promotional mix elements that works better. Why do you think the above elements are not ideal in other market(s)? (15 Marks)

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