TRAINING MASTERS Assessment 1: Case Study and Presentation Carefully read the following: Ozwide Dream Clean is a small cleaning business that services both residential and commercial customers. Business is split evenly between residential and commercial customers. The business prides itself on its point of difference of being a high quality provider of cleaning services. Cost of services are slightly higher than competitors, due to this point of difference. Currently customers call the office by phone to book cleaning services To date, the business has done little marketing. It has a basic web site that includes three pages: About Us, Services Offered and Contact Details. Luckily, the business has a great name and has a significant number of customers, who have mostly come through a referral. The Managing Director of the business wishes to grow the business through a number of strategies, with one of them being to increase marketing communications. As the newly appointed Marketing Officer, you have been tasked with coming up with suitable ideas for marketing communications and to present these ideas at a formal presentation for discussion. At this stage, the Managing Directors has advised that you should simply come up with as many ideas as possible which can then be further analysed for suitability. He wants you to be as creative as possible in coming up with ideas. As the group of people to whom you will be presenting your ideas are familiar with the business services but are assumed to be unfamiliar with marketing communication methods, you need to consider how to best provide this information to the group. Complete the following activities: 1. Conduct research & submit a report You need to conduct a research for Ozwide Dream Clean and submit a report with the answers of the following questions: Details of the information sources you used to find out about marketing communication methods. . Brief statement about the importance of marketing communications Details of the ideas you have about marketing communications options for Ozwide Dream Clean. . Effectiveness of each of the options and reasons why all or any of the options should be supported. Facts to support the effectiveness of the marketing communications ideas you are recommending. Your ideas for presenting information to a group that is unfamiliar with marketing concepts. The key messages that you will present. . Explain three different ways that could be used to present ideas to staff in the workplace and at least three factors that you need to consider when choosing the best way of presenting ideas to staff Outline five skills and/or attributes that you consider are important for a person to have when participating in the development of ideas. For each skills or attribute you list, explain why in at least two sentences you consider this skill or attribute to be important