CARLA'S CAMERA Carla Ponti was thrilled with the birth of her first child, a boy, and she treasured every moment with her newborn. Her good friend, Maria, visited her and snapped a dozen photos of the child, then showed them to Carla on the back of her camera. Maria raved about how she loved her camera, which was a Digital Single Lens Reflex (DSLR) made by Sony. It was easy to use and produced very high-quality photos. Carla noted that her camera, which she hardly ever used, was a very early digital model by Kodak. Its 2 megapixel image size was considered obsolete in a world where most cameras, like Maria's, took 6 megapixel images. More pixels means better quality images Once she was up and about, Carla took some photos of her son to send to relatives and could not help but notice that their quality was nothing like that of Maria's pictures. So, she went online seeking reviews of the Sony camera. Whether written by professional reviewers or owners. virtually all of the comments were positive. She mentioned this to her brother-in-law, Bruno who was a real camera buff. He scoffed at the idea, saying nothing but a Nikon was good enough. After all, he had owned Nikon cameras for the past 20 years and would consider nothing else. "Sony makes PlayStations and televisions! How would you expect them to make a good digital camera?" he asked. "Nikon has been making cameras since 1948 and has more than 10 years of experience with digital cameras." Carla went online to read reviews of a basic DSLR Nikon camera and found they too were overwhelmingly positive. She had tried out both Maria's Sony camera and Bruno's Nikon camera and found them both easy to operate. After visiting the website of a large camera retailer. she found that the Sony and Nikon models she was considering were both around the same price. There was even a special offer on both cameras that if you bought them online, you would get a free media card to store the images in the camera. Despite this. Carla decided to go to the store herself for the actual purchase. Click here to read the mini-case for chapter 6. You will need this information to answer the LEPOTE What was first sparked in the buying decision process for Carla? 

A. A desire for personal growth through artistic expression. 

B. She realized she was in a culture that valued photography. 

C. She was driven to search for more information. 

D. She recognized a problem or a need.

E. A desire to be part of a key reference group: photographers.