Electronic word-of-mouth (on social media) plus exponential growth (sharing) equals: Select one: a. Demographic expansion b. Target customer pivot c. Increased market share d. Viral marketing Clear my choice As a business owner, it's important to know the four P's of marketing, which are: Select one: a. Price, product, promotion, PR (public relations) b. Price, promotion, place, product c. PR (public relations), product, promotion, production d. Price, product, personalization, promotion Clear my choice One of the problems with starting up a home-based business is: Select one: a. It can degrade your work/home life balance. b. It is common for zoning laws to forbid businesses in residential areas. c. Some Homeowners' Associations (HOA) forbid businesses at home. d. All of the above Clear my choice Which of the following is not a concern when trying to find a physical location for your business? Select one: a. Traffic and traffic flow in the area. b. Psychological barriers that detract from its desirability. c. Physical barriers that detract from its desirability. d. All of the above are concerns. Clear my choice A is an organization that combines low-cost rental space with specialized support services for its small business participants Select one: a. Investment club b. Venture capitalist group c. Incubator d. Small business think tank Clear my choice In the marketing mix, "place" refers to which of the following? Select one: a. Retail location and downloads b. Emailing and personal selling c. Both A and B d. None of the above Question 7 Not yet answered Points out of 0.5 P Flag question Question 8 Not yet answered Points out of 0.5 Flag question Question 9 Not yet answered Points out of 0.5 P Flag question Question 10 Not yet answered Points out of 0.5 Flag question In the marketing mix, we refer to "promotion", which means: Select one: a. Advertising and public relations b. Emailing and personal selling c. Both A and B d. None of the above Clear my choice The process of systematically creating the optimum experience for your customers every single time they interact with your company is known as: Select one: a. Optimal differentiator b. Customer experience management c. Customer retention management d. Branding Clear my choice True or false: A small business owner must cultivate relationships with all stakeholders: employees, suppliers, investors, customers, - even industry peers. Select one: a. True b. False Clear my choice is a process in which analytical computer software finds hidden patterns, trends, and connections in data so that you can make better marketing decisions and predictions about your customers' bel Select one: a. Business intelligence b. Artificial intelligence c. Data warehousing d. Data mining Clear my choice