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Stakeholders are one of the key concepts of IMC planning. Which one of the following statements about stakeholders is false? Stakeholders can be employees of

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Stakeholders are one of the key concepts of IMC planning. Which one of the following statements about stakeholders is false? Stakeholders can be employees of a company. Stakeholders can be anyone who has a stake in the success of the brand. Stakeholders are independent groups and a person can only be in one of these groups. O The stakeholder can send both positive or negative messages

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