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Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year: Recent Year Prior Year (in millions, rounded) (in millions,
Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year: Recent Year Prior Year (in millions, rounded) (in millions, rounded) $5,795 $4,475 Americas China/Asia Pacific 2,396 1,130 Channel Development 1,731 1,546 EMEAN* 1,217 1,295 Other 1,091 940 Total $12,230 $9,386 "Sells packaged coffee and teas globally **Europe, Middle East, and Africa a. Prepare a horizontal analysis of the segment data using the prior year as the base year. Round all percents to one decimal place. Enter all amounts in millions. If required, use minus sign to indicate the decreasing values. Increase (Decrease) Increase (Decrease) Amount Percent % Americas China/Asia Pacific Starbucks Corporation Horizontal Analysis Recent Year (in millions) Prior Year (in millions) $5,795 $4,475 2,396 1,130 1,731 1,546 1,217 1,295 1,091 940 Channel Development EMEA Other Total revenues $12,230 $9,386 b. Prepare a vertical analysis of the segment data. Round all percents to one decimal place and round the total percentage to 100 if necessary. Starbucks Corporation Vertical Analysis Recent Year Percent Recent Year Amount (in millions) $5,795 Prior Year Amount Prior Year Percent (in millions) $4,475 Americas China/Asia Pacific Channel Development EMEA 2,396 1,731 1,217 1,091 1,130 1,546 1,295 Other 940 Total revenues $12,230 % $9,386 % c. Based on the percentages in the vertical analysis, which of Starbucks's operations grew more
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