T/F # 1 a 1 1 1 1 1 Determine if the following statements are True (T) or False (F). At its core, e-mail marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any e Marketing activity, b E-mail marketing's main strength is that it takes advantage of a customer's most prolific touch point with the internet: their in-box. Spam is defined as solicited or personalized email. d Simply put, online advertising is advertising on the internet. The trackability of online advertising is what makes it so superior to pasting pictures around town in a bid to boost your brand. An advertiser can tell not only how many times an advertisement was seen, but also how many times the advertisement was successful in sending visitors to the advertised Web site. f Affiliate marketing is used widely to promote Web sites, and affiliates are rewarded for every visitor, subscriber, or customer provided through their efforts. Because of this, affiliates are sometimes viewed as an extended sales force for a Web site. 8 A blog is a website where entries are typically displayed in reverse chronological order. A blog is a regularly published on the web. h Search Engine Marketing (SEM) is the practice of optimizing a eb site so as to achieve preferred ranking on the search engine results page (SERPs). 1 Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially. It takes its name from a virus because of the similarities that marketers aim to emulate. j Web public relations (WebPR) collectively stands for the ways in which you can get your message out online. It is used to connect with customers and enhance brand | awareness, exposure, and SEO efforts using various online channels such as directories, etc. Online article syndication is not one of WebPR's (Web public relations) principal and most successful tactics. It involves writing articles that are in no way a direct promotion of the site. The mobile phone is personal. The implication for marketers is that respect for privacy and permission is exceptionally important in all aspects of marketing, and particularly so when it comes to mobile phones Customer Relationship Management: SMS updates are not an exceptionally useful tool for CRM Controls refers to the policies, procedures, and technical measures used to prevent unauthorized access, alteration theft, or physical damage to Information systems 1 1 1
