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TravelLink, a newcomer in the ride - sharing industry, launched recently to rival established giants like Uber, Lyft , and Maven. Based in Vancouver, TravelLink
TravelLink, a newcomer in the ridesharing industry, launched recently to rival established giants like Uber, Lyft and Maven. Based in Vancouver, TravelLink currently operates in major cities across British Columbia and Alberta, with aspirations to expand nationwide. Led by Emma, an MBA graduate from Vancouver School of Business TravelLink's founding team includes some of her classmates who played key roles in developing the business.
Module : Enrollment
Olivia, Emma's friend, designed the TravelLink app, earning it a fivestar rating for its userfriendly interface and impressive features. Lucas, TravelLink's Chief Architect, is spearheading the development of an enrollment module for both customers and potential drivers. Customers will enroll using their phone numbers, which will be validated to create a unique customer ID sent to them upon approval.
During enrollment, customers provide basic personal information and have the option to add a credit card for payments. Once enrolled, customers automatically become eligible for TravelLink's discount program, where discounts are based on the number of ride transactions, and they can also earn loyalty points for additional rewards.
Drivers are automatically enrolled in the rewards program, earning points based on the charged amount before tax, at a rate of points for every $rounded up If a customer is also a TravelLink driver, the rate doubles to points for every $
Module : Data Analytics
Emma aims to position TravelLink as a lowcost provider by monitoring and comparing ride rates with competitors. She plans to develop initiatives, such as offering free WiFi and refreshments on longer rides, to attract new customers and build a strong customer base. Nathan, TravelLink's Chief Marketing Officer, is tasked with executing these ideas, starting with focus groups among customers and surveys for drivers to gather feedback and insights. Note: Make needed assumptions in the report. TASK: Create a class diagram with classes
Each class must have or more attributes, including key attributes
Provide a narrative report with:
Definitions of each class
Associations and multiplicity between classes
At least "manytomany" relationships
At least "onetomany" relationships
Examples of subclasses
Reflexive associations
Aggregate and composite relationships
Include business rule narratives
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