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Triumphant Leadership? Airiel manages a team of 1 9 people in an in - store bakery. One of the key challenges or Ariel's job is
Triumphant Leadership?
Airiel manages a team of people in an instore bakery. One of the key
challenges or Ariel's job is to ensure his team produces the right products to meet
demands at key times. His usual management approach is to allow the team to take
responsibility for achieving the desired results. In this way, the team not only buys
into the activity, but also develops new skills.
For example, when the bakery expanded its product range, Airiel needed to
think of a way to ensure that all the products would be on the shelves by : am
However, rather than enforcing a solution, Airiel turned to his team for ideas. He
asked them to generate as many ideas as they could to solve this issue. The team
managed to solve the problem by agreeing to split break times, so that productivity
could be maintained. Airiel's approach produced a positive outcome and increased
the team's motivation.
On the other hand, Emily is a talented sales representative. She is quick to
close sales deals, but she has a habit of answering the telephone in an
unprofessional manner. Sometimes when she has no idea what a customer wants,
instead of trying to remain patient and professional by saying, 'let me look into it for
you and get back to you' she would simply reply, 'I don't know'. This clearly
demonstrates her lack of interest and unwillingness to help, which make many
customers frustrated and angry.
Emily boss is aware of this behaviour, but he is waiting for her yearend
perform review to tell her where she is going wrong. Unfortunately, this means that
Emily will continue putting potential customers of Meanwhile, as Emily boss waits to
provide her with feedback, the rate of customer complaints has increased and this
has tarnished the image of the organization as a whole.
CASE STUDY QUESTIONS
Contrast the characteristics of transactional and transformational leaderships.
What leadership skill does Ariel use in handling the problem? Explain your
answer in detail.
Do you think Emily's problem can be resolved? what should her boss do after
getting to know about this situation?
Based on the situations above, which leader would you choose to work with?
Why?
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