True or false

B. Ch 5-6 - True/False - Choose T for True and F for False. 1. When developing new products, the marketing department is interested in answering the question, 'Can we produce it?" 2. A feasibility study is designed to find out if a business opportunity is possible, practical, and viable. 3. Inventions are new devices, methods, or processes developed from study and experimentation. Innovations are new uses and/ or new applications of existing products or services. 5. When a new product is developed, idea screening precedes idea generation. 6. At the concept development stage, a prototype of a product's appearance and operation is created. 7. If test marketing results are negative, the company will launch the product. 8. A position is a stance, a perception, an attitude, or a point of view. 9. Expecting consumers to figure out the benefits provided by the products that they buy is called benefit positioning 10. When marketing a good or service as a luxury item, a marketer has made a choice about price positioning. 11. A marketer who positions a product in a channel not used by competitors is using distribution positioning to reach the target market. 12. A commodity is the same thing as a brand. 13. Corporate dominant branding associates a product with a specific company. 14. Marketers use product-dominant names to connect a product with its positive attributes. 15. All of the symbolic ways to create a brand, such as trademarks, brand marks, and corporate symbols, are called its logo. 16. A short, catchy phrase that is always attached to the company's name and logo is called a slogan. 17. The strategy by which two or more brands combine and cooperate for their mutual benefit is called co-branding. 18. Packaging is used by businesses to consolidate, to protect, to inform, to identify a brand, but not to promote