True or False (Circle the correct answer) 1. Through Strategic Planning a company establishes an goals, organizational mission and formulates a corporate strategy, marketing objectives and a marketing strategy. True or False 2. The goals of any organization should not derive from their Mission Statement. True or False 3. A strategic business unit (SBU) is a department, division, or other center within the parent company. True or False 4. The First-Mover and Late- Mover are similar because the advantage is to obtain long-term competitive advantage. True or False 5. The 4P's are part of the marketing mix and represent Product, Promotion, Presentation and Price. True or False 6. The Target Market is the audience which a company focuses upon prior to adapting its marketing mix to meet the customers' needs and preferences. True or False A decentralized organization allows decision making to be delegated as far down the chain of command as possible. True or False 7. Strategic Marketing Management is the process of planning, organizing, creating, and evaluating the performance of marketing activities and strategies efficiently. True 8. or False A sustainable competitive advantage is one that the competition cannot copy in the foreseeable future. True or False 9. 10. Customer Relationship Management (CRM) is a long-term relationship which is not mutually beneficial in which the buyer focuses on value enhancement and the seller focuses on the sell. True or False rs and p marketing strives tob sellers by gathering useful data at all customer contact points and analyzing that data to better understand customer's needs, desires and habits. True or False 12. Marketing is not a strategy used in nonprofit organizations. True or False