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True or False: If a brand does not face direct competition in its product category, and thus does not share performance related attributes with other
True or False: If a brand does not face direct competition in its product category, and thus does not share performance related attributes with other brands, it can still share more abstract associati...
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
