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Trufit is an online personal trainer based in Sydney which offer the tailored made exercise for its clients. Trufit intent to expand the services beyond

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Trufit is an online personal trainer based in Sydney which offer the tailored made exercise for its clients. Trufit intent to expand the services beyond Sydney's area. They have identified office workers in Brisbane and Melbourne as their target market. Discuss the two microenvironments that may impact Trufit in this market that you would consider when formulating the marketing strategy

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