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Trugreen has the following data. Calculate the profitability of this segment: Homeowners Segment Size 55,000 Segment Adoption % 3% Purchase Behaviour $100, 6x/yr Profit margin

Trugreen has the following data. Calculate the profitability of this segment:

Homeowners

Segment Size

55,000

Segment Adoption %

3%

Purchase Behaviour

$100, 6x/yr

Profit margin %

60%

Fixed cost

$425,000

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