Describe the Tool You tube with proper citations and references no copy paste

1. Monetization Strategy
   1. How do the owners/developers of the tool make money?
   2. How does this monetization impact the user experience?
2. Marketing Benefits/Value
   1. In your view, how useful is this tool for overall marketing?
   2. Which industries are using this tool the most?
   3. For what purpose a company would use this tool (trial, awareness, desire, loyalty)
   4. Which companies are using it most effectively? List at least 2 and provide details on why you think they are using it most effectively.
   5. Which industries might benefit the most from using this social media tool?