Question
Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of
Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
