Question
Turn 2 Pep Talk Conversation Susan Looks like you did not realize your goal. You will need to work with Rachel to make some adjustments
Turn 2 Pep Talk
Conversation
Susan
Looks like you did not realize your goal. You will need to work with Rachel to make some adjustments to your strategy.
Rachel
Okay, so your backpack design did not entirely meet your goals. There is quite a bit of feedback on your customers and what is happening in the market for you to review. To view the feedback, click on the SEGMENTS, COMPETITORS and HQ tabs. Each tab provides a variety of important metrics on your performance.
Rachel
Do you have any guesses as to what the problem might be with the backpack?
It has the wrong shape
It has the wrong straps
It has the wrong features
It is made of the wrong material
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
