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TVAG manufacture MP3 players and have a good reputation for quality products. They are assessing their current product portfolio and have four possible strategies. The
TVAG manufacture MP3 players and have a good reputation for quality products. They are assessing their current product portfolio and have four possible strategies. The possible failure of each strategy has been assessed and placed on a risk map. Match the positioning to the strategy. Upgrade their existing products - this will require little additional investment and previous upgrades have been well received by TVAG's loyal customer base. a. Low impact/high likelihood b. High impact/low likelihood c. Low impact/Low likelihood d. High Impact/High likelihood
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