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Two firms, Sharkers and Seals have the following financial ratios for the past year Ratio Sharkers Seals Gross profit margin 40% 42% Net profit margin

Two firms, Sharkers and Seals have the following financial ratios for the past year

Ratio

Sharkers

Seals

Gross profit margin

40%

42%

Net profit margin

15%

21%

Return on Investment (ROI)

10%

18%

Return on Equity (ROE)

9%

16%

Sharkers Firm was established two years ago and Seals Firm has been in operation since 1990.

Required:

Offer any two possible solutions to discuss the differences in the profitability ratios of these two firms. (10 points)

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