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Two founding partners of a tech company have a difference of opinion of their visions for the future of a company. They spend time trying

Two founding partners of a tech company have a difference of opinion of their visions for the future of a company. They spend time trying to convince each other of the wisdom of their respective approaches to furthering their profit margin, but eventually realize they don't like working together, as several discussions have derailed and upset them both. Which concepts apply here?

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