Two of your coffee shops in the same city have started using different loyalty programs: one uses a traditional punch card, while the other has shifted to a digital app. Customers are getting frustrated with the inconsistency. What type of conflict is this, and what's the best way to handle it? Vertical Conflict; Use One Loyalty Program Horizontal Conflict; Adopt Both Programs Everywhere Horizontal Conflict; Standardize to One Loyalty Program Vertical Conflict; Change Supplier