Tyler

what do they mean?

Yes, of course. The types of alternatives are the evoked set, the inert set, and the inept set. The evoked set is the set of products the consumer is aware of but indifferent toward. The inert set is the set of products the consumer dislikes. And the inept set is the set of products a consumer knows about.

Great question! The types of alternatives are the evoked set, the inert set, and the inept set. The evoked set is the set of products a consumer knows about. The inert set is the set of products the consumer is aware of but indifferent toward. The inept set is the set of products the consumer dislikes.

For sure. The three alternatives are problem recognition, information search, and product choice and purchase. These three choices are crucial to the evaluation of alternatives process that allows consumers to determine which product to buy.