1. Type of consumer offering.Describe your product or service (WhatsApp) offering as it is currently in terms of features and benefits, price and the total cost of ownership.Is it more product dominant or service dominant?What are the tangible and intangible aspects? Based on the four categories of type of offerings discussed in course content,describe the category in which WhatsApp offering belongs.Based on your new target market, would that category of the offering change and if so, how?How would it change the marketing strategy?
2. Product lifecycle.In which stage of the product lifecycle is WhatsApp offering now? Would the changes described in number 1 above change the lifecycle stage and if so how?What would this mean to the lifecycle marketing strategy?