Types of Social Media

Social media refers to online and mobile technologies that distribute content to facilitate interpersonal interactions, with the of various firms that offer platforms, services, and tools to help consumers and firms build their connections. Through these connections, marketers and customers share information of all forms$-$from personal assessments and thoughts about produ images, to uploaded personal pictures, music, and videos. Since their infancy in the late $1990$ s$,$ social media have now enter entrepreneurial era. Now, companies work to find ways to earn profits from the ways that consumers use and enjoy social $m$ the quickly changing realms of social, mobile, and online technologies, firms have been forced to change how they commun their customers. Marketers are becoming increasingly aware of the importance of using these technologies effectively to be in their marketing efforts. The following activity explores the different types of social media and their uses.

This activity is important because the use of social media, especially via mobile devices, is significant and growing. Mobile m especially useful to generate excitement among users at the time of sale through mobile applications $($i$.$e$.,$ apps$).$

This goal of this activity is to understand business users' motivations for choosing various forms of social media.

Read the hint for each person to determine the most appropriate form of social or mobile media that will best meet his or her needs. Drag that person's name to the appropriate space on the chart.