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Un producto cuyos ingresos no cubran la suma de sus costos variables, sus costos fijos rastreables y su parte asignada de los gastos administrativos corporativos
Un producto cuyos ingresos no cubran la suma de sus costos variables, sus costos fijos rastreables y su parte asignada de los gastos administrativos corporativos generales, por lo general, debe descartarse.
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