Question
Under the FTC (Federal Trade Commission)the government enforces laws regarding false advertisements. These advertisements are designed to persuade the public to action. Why are these
Under the FTC (Federal Trade Commission)the government enforces laws regarding false advertisements. These advertisements are designed to persuade the public to action. Why are these studied in mass media laws?
- Advertising takes place using different types of media.
- Language and communication fall under mass media.
- False advertisements are censored.
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Studying false advertisements in mass media laws is crucial for several reasons 1 Media Influence Mass media including television radio print and digital platforms have a significant impact on public ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
