Under the impact of Covid-19 pandemic, there were severe impacts on the service industry. Your task is to analyse the service product and evaluate the environmental factors affecting Universal Studios Beijing.

Define clearly the proposed target segment and devise an appropriate positioning for the service during the pandemic. o Compare the changes of the characteristics of the target segment in term of demographic, psychographic and behaviour before and during the pandemic demographic

Reference

https://en.wikipedia.org/wiki/Universal_Studios_Beijing

https://www.forexlive.com/news/reports-that-universal-studios-in-beijing-has-closed-due-to-covid-restrictions-20221026/

https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/chinas-theme-parks-face-a-new-era