Understand social and behavioural issues in regards to consumer wisdom and develop a practical social marketing plan (report, not an essay ) to increase consumer wisdom on Cyber Bullying. You are to critically review and analyse a social and behavioural issue using consumer wisdom for a Cyber Bullying program. Importantly, you are developing a Social Marketing (SM) plan that is relevant for Cyber Bullying. Any literature must support the SM plan that you are proposing. Your response must utiliseevidence-based research to demonstrate your comprehension of the topic. Students will need to consider the use of downstream, midstream or upstream marketing techniques.

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