Question
Understand the tools used to develop a strategic marketing strategy? B.1 Analyze the processes involved in strategic marketing B.2 Critically analyze the relationship between marketing
Understand the tools used to develop a strategic marketing strategy?
B.1 Analyze the processes involved in strategic marketing
B.2 Critically analyze the relationship between marketing management and strategic marketing
B.3 Investigate the models used in setting strategic marketing objectives
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Foundations Of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
4th Canadian Edition
978-0133251661, 0133251667
