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Understanding customer behaviour BUS 5112 - Discussion Forum unit 2 Min 250 words and use APA citation. What roles do personal or demographic factors play
Understanding customer behaviour BUS 5112 - Discussion Forum unit 2
Min 250 words and use APA citation.
- What roles do personal or demographic factors play in consumer/customer decisions to purchase products or services?
- How do these factors influence consumer behavior?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
