Undertake a project analysing the business strategy of Cisco company . You should address the following issues:

(Analysing the business strategy of Cisco company)

• 1.Using Porter's Five Forces model, analyse the competitive structure of one of its key markets.
• 2.Analyse, using any techniques/theoretical models studied in this module, the sources of competitive advantage for the company.
• 3.Critically assess the current and future challenges to the competitive position of the company.

Further analysis of the question

1-PORTERS 5 FORCES

(Competitors, suppliers, buyer's, new entrants, and substitution)

Analyse the competitive structure of one of its key markets and reasons it is attractive.

Each force to be discussed and assessed as

High,

Moderate or

Low.

2-Sources of competitive advantage

MODELS TO APPLY:

PORTERS VALUE CHAIN

BARNEY's VRIO FRAMEWORK

3-Current and future challenges to the competitive position of the company

Implication of the current external environment and identify the challenges that will affect the competitive position of the company (major issues only)

Based upon research, recommend, and justify a potential market (new country newor segment) that the company could consider moving into.

NOTE : REFERENCES NEED TO BE PROVIDED