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Unilever once had 4 8 different formulations for Rexona deodorant around the world and 3 0 package designs. This illustrates the challenges of adopting a

Unilever once had

48

different formulations for Rexona deodorant around the

world and

30

package designs. This illustrates the challenges of adopting a

orientation

transnational

geocentric

regiocentric

polycentric

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