UNIQLO: Relaunching +J Collection Case

1. What are the most relevant issues you identified in the case?

2. What is UNIQLO's core demographic and to what extent can it attract new customers given its capabilities?

3. Should UNIQLO relaunch the +J collection in Fall of 2020? What are the benefits of its collaboration with Jil Sander? What are the benefits and risks of relaunching +J? Assuming that UNIQLO relaunches the +J collection, would it be better to plan for global distribution or to focus on selected big cities such as Tokyo and New York?

4. How successful has UNIQLO been in making the shift from brick-and-mortar retail to an online shopping environment, especially realizing changes in consumer behavior?

5. What are at least three recommendations that best address the issues raised in the case and at least three risks and mitigations to the risks associated with each recommendation?

6. A case summary that highlights how the three case learning outcomes were applied to the case.