University City is a town of more than 200,000 persons, with over 50,000 university and community college students. It has over 30,000 apartment units which, with one or two exceptions, are garden apartments with a maximum of three floors. Except for buildings within or immediately adjacent to the university medical center, the football stadium, and the two graduate student dorms, only two other buildings in the University City exceed five floors. A developer proposes to introduce two 24-story apartment buildings halfway between the downtown and the university, which are about 2.5 miles apart. One tower, would be targeted to undergraduate students and the other to graduate students. The downtown consists of little more than government offices, mostly local and county. What questions should the developer ask in order to create a market defining story for the twin towers? Are these factors leading to housing market segmentation affecting the success of this project?